From Research to Funding: Do You Know Your Market?

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From Research to Funding: Do You Know Your Market?

Are you a small business trying to take a product or service to market, on limited resources? Are you playing the role of marketing, payroll, human resources, sales and proposal writing?

Well, you’re not alone. In fact, you may well be closer to the norm than you think. While functioning efficiently on limited resources feels nearly impossible some days, identifying the next source of funding may be an even greater challenge. If that challenge isn’t enough to keep you up at night, you then have the daunting task of convincing potential investors that you fully understand your target market, what that market will look like in 5 years and how much of that market you expect to capture.

Convincing investors that you understand your market begins with reliable and current research data; which often comes at a premium cost. You could purchase a single analyst report, which may vary in price from $4,500-$10,000 per source, hire a private consultant for the duration of the project, or fund a dedicated research staff with wages, benefits and overhead. But let’s assume that you don’t have tens of thousands of dollars under the company mattress to invest in these research strategies. Where can a small business find the market numbers and customized research findings that potential investors are looking for?

Dawnbreaker has been working with small business for over 20 years. Our team, comprised of business acceleration managers and market researchers has access to hundreds of formal analyst reports from industry-leading subscription databases, including Markets and Markets, BCC Research and Frost and Sullivan. We pull current information from a multitude of subscription sources, not available to most small businesses to secure the market intelligence expected by potential investors. Working together our teams then quickly translate this information into commercialization strategies that will help you more quickly and reliably arrive at your targeted destination. Armed with excellent information and appropriate strategies you will be well prepared to “pitch” your opportunity to potential investors.